No more than 20 partners in bike retail and 20 in sports retail. With technology, data, automation and support that doesn't end at go-live.
A web agency usually earns money by closing as many projects as possible. After launch, what's left is typically a maintenance contract and a ticket system. That's perfectly fine for many tasks – but it isn't enough to keep developing a specialist retailer.
We work differently: every partner is integrated into our system, technically and operationally, and we work with their numbers, technology and processes on an ongoing basis. That only works with a manageable number of retailers.
We don't invest in a project once; we continuously invest time in each retailer – every week, not only when something breaks.
Range, brands, region and systems differ for every retailer. Generic advice rarely helps; we look at the actual data.
Interfaces, product data and the store are improved continuously instead of starting a new project every few years.
We don't take on retailers who would compete directly with our existing partners. That only works with a limited number of partners.
The work pays off for both sides over years: data becomes more meaningful, processes settle in, improvements build on each other.
Every partner is mapped in our central Control Center. It brings together data from the systems that matter for their business – technical, commercial and marketing.
The point isn't to display as many numbers as possible. It's to see connections that stay invisible in separate systems: which search query leads to which sale, which sale to which contribution margin, which feed error to which loss of revenue.
In a classic support model, the retailer gets in touch when something doesn't work. By then, a broken feed has often cost days of visibility.
Together with our partners, we continuously track how their business is developing – and propose actions before an anomaly becomes a problem.
Veriado takes care of, or supports, the entire technical foundation. What matters to you isn't the list of tools but what works in the end:
Store, hosting and infrastructure from one source – monitored before customers notice an error.
Stock, prices, items and orders are reconciled automatically instead of being transferred by hand.
Well-maintained product data, useful filters and a search that finds what customers are looking for.
Leasing requests as a separate, clean process instead of fake orders in checkout.
Correct feeds, clean technical SEO and tracking whose numbers you can base decisions on.
Automated processes, AI where it demonstrably helps, and custom development where standard solutions don't fit.
We don't look at marketing in isolation. Clicks, impressions and reach are intermediate steps. What interests us is what actually arrives in the business.
“Google Ads generated 500 clicks.”
Which search queries sold which products – and what economic contribution did they make?
We don't promise revenue growth. We make sure that decisions about budget and actions are based on reliable numbers.
In many specialist retail businesses, good employees spend a considerable part of their time moving data from one system to the next. This work is necessary – but it doesn't have to be done by people.
Data is entered multiple times, errors creep in at every handover, and reports are out of date by the time they're done.
We automate administration so your team can focus on retail.
Software handles routine. Your team focuses on customers and revenue.
Our goal isn't to cut staff. Experienced employees are the most valuable asset in specialist retail – and they are often the ones spending hours on lists and data transfers.
People should work where experience, judgment and customer contact earn money. Software takes care of the rest.
Commerce, marketing, technology, processes and finance influence each other. A campaign is only as good as the product data it promotes. A range is only as good as its visibility. And every action has to pay off in the end.
That's why we look at every partner as a whole system – and bring the threads together in the Control Center.
We don't have to offer every service ourselves. Where a topic lies outside our own work, we can bring in suitable specialists and existing partner structures when needed and coordinate the collaboration – for example for:
We don't provide legal, tax or financing advice ourselves. These services are provided by appropriately licensed partners who work directly with the retailer.
A store is never finished. Ranges, brands, channels and customer expectations keep changing – and with every year of collaboration, we know your business better.
After each round of development, analysis starts again – with more data and more experience than the year before.
Because we work with a small number of selected retailers who don't compete with each other, every partner can benefit from our work with the others.
Whatever we develop or discover with one partner becomes part of the system – and is therefore available to all partners.
A new interface, a fixed bug or an improved automation doesn't just benefit one retailer but everyone who uses the system.
We see which actions work for which range and transfer those insights instead of starting from scratch with every retailer.
Where it fits and both sides want it, we connect partners with each other – for example on workshop, leasing, purchasing or automation.
We never pass on a partner's confidential business figures to others. What's shared are solutions and experience, not data.
Not every retailer is automatically a fit for us – and we're not a fit for every retailer. Because we work together closely and for the long term, we check together before onboarding whether the conditions are right.
Besides the size of the business, it's mainly about long-term compatibility – and fairness towards our existing partners.
The program is aimed at mid-sized specialist retailers with annual revenue of roughly €3 million or more. Not because smaller or larger businesses matter less, but because effort and benefit fit together differently there.
For very small businesses, the effort of ongoing support often isn't yet in proportion to the benefit. Here, our individual solutions – such as connecting the ERP or bike leasing – are usually the better place to start.
Mid-sized specialist retailers who want to set themselves up for the future – with their store, data, automation and AI. This isn't only about growth, but about understanding their range better, planning better and automating routine work.
Large companies usually have their own IT departments and structures that our model doesn't easily fit into. Working together is possible but is arranged individually.
Regardless of size and the partner program: our individual solutions – such as ERP integration, bike leasing, legal guarantee notices or Google CSS – are open to every retailer. See all solutions →
A request is non-binding. If a partnership isn't a fit, we'll say so – and, where possible, tell you why.
We handle bike and sports retail separately, because ranges, suppliers and systems differ. The same limit applies to both segments.
max. 20 partners
Bike and e-bike retailers, brick-and-mortar and online, with workshop and leasing.
max. 20 partners
Sports retailers with their own range, brick-and-mortar and online.
The limit is based on our support capacity. We don't raise it to take on more partners.
Tell us briefly who you are and which systems you use. We'll get back to you personally and arrange a first conversation.
We'll get back to you personally shortly.