Product data management
Your master data becomes a complete, clean catalog.
- preparation & standardization of technical attributes
- variants with EAN, size and color
- imagery & multilingual copy
- ongoing updates every model year
For manufacturers & brands
Your product data. Thousands of retailers. Seven markets.
Veriado connects your product data with our own catalog of 303,394 products and brings it automatically into digital retail – from specialist retailers to international price comparison.
Integrate once. Update continuously. Sell better everywhere.
- Built on established industry standards
- No extra data maintenance on your side
- Every size & color per model
- You approve what goes live
Live on our platforms
- products
- 303,394
- offers
- 1,896,916
- retailers in the directory
- 37,338
- platforms
- 9
Our edge
Our own catalog. Our own platforms. Industry standard included.
We don't rely on ready-made product databases. Veriado operates its own, continuously growing product catalog – fed by direct manufacturer integrations as well as wholesaler and retailer data.
We check, structure and enrich product information, merge variants and distribute the results automatically via our international platforms and connected commerce systems. For you, that means less data maintenance, faster product launches and a consistent brand presence across borders.
Our data structure is compatible with the BIDEX product group key – without depending on the BIDEX product database.
More on BIDEX BikeData integration →Because too much gets lost between spec sheet and purchase decision today:
- abbreviations instead of plain language
- one image where five are needed
- components as free text – not filterable
- incomplete sizes and colors
- every retailer re-enters the same bike
- missing or machine-only translations
If you don't maintain your data, others will describe your products for you. We make sure your brand looks the way you want – everywhere.
Live, not on paper
You can look at our data today.
Many promise good product data. Ours is public: every product, every attribute, every offer is live on the web. Check your own brand before you talk to us.
Coverage you can count – not just in a slide deck.
More than data maintenance: your digital sales infrastructure
Three services that work together – and can be booked individually.
Digital retail distribution
Your product data arrives automatically where products are sold.
- retailer stores and online catalogs
- connected ERP systems
- comparison platforms in seven markets
- API for system partners
International brand presence
See how your brand actually shows up online.
- product presentation by market
- retailer offers and price positioning
- data quality compared
- missing models, variants and offers
Case study fahrradshop24.com
From a limited online range to a comprehensive bike catalog – in four days
By integrating manufacturer and wholesaler data, we grew the online range of a specialist bike retailer almost eightfold within four days – with attributes, images, daily stock levels and pre-order models with expected delivery dates.
Before (Oct 12, 2026) 2,560
After (Oct 15, 2026) 19,983 products, plus more than 25,000 variants
Published products in the store according to the store database.
What your brand gains
BenefitHow we make it measurable
Faster time to marketdays from data import to publication
Better product coverageshare of fully published models and variants
Less data maintenanceno more repeated manual work for you and your retailers
Greater visibilityvisible offers, retailers and markets per model
Better sales controlmissing models, variants and offers at a glance
Your manufacturer cockpit
See for yourself where your products are missing, which data is incomplete, which retailers offer your models and how your international presence develops. Not a report once a year, but an ongoing management tool.
- model and variant coverage by market
- data quality by category
- retailers and offers per model
- price positioning in the market
94%Model coverage
87%Data quality
7Active markets
Nothing new to learn
We take your data as it is today and map it to the BIDEX product group key and other keys commonly used in the industry.
- Excel & CSV
- XML feeds
- industry interfaces such as VeloConnect
- BIDEX BikeData templates
- PDF spec sheets
- your website
The better the source, the faster it goes. But we get more out of thin data, too.
Process
From analysis to ongoing operation
- 01 Free analysis
We show you how your brand appears online today: coverage, missing variants, thin attributes, retailer offers, markets.
- 02 Integration concept
From the analysis, we derive which data, channels and markets pay off for your brand.
- 03 Preparation & approval
We take your data in its existing format, standardize, complete and check it. You approve.
- 04 Distribution & operation
Your models go live, stay current and are evaluated continuously – next model year included.
We work with a limited number of cycling and sports brands at a time.
Every brand makes the network stronger
Every new manufacturer integration improves the data on all platforms and at all connected retailers at once. Better data attracts more retailers and more reach – and makes the network even more valuable for the next brand.
Price comparison
Your models with complete attributes and the offers of online stores and specialist retailers.
Local retailers
A directory of tens of thousands of retailers across Europe and the US leads customers to stores that carry your brand.
Search engines & AI assistants
Structured data that Google, Bing and AI assistants can understand and reproduce correctly.
Retailer stores
Retailers receive the same prepared data for their own online stores – so your brand looks equally good at every retailer.
The same data for your system
ERP, store and POS systems and agencies get the prepared data via an API – in the industry format, so nothing has to change in your processes.
Industry keys
Product groups based on the freely available BIDEX product group key, brands and attributes with fixed keys.
Variant-level
Model and variant with EAN, manufacturer part number, size, color, RRP and images.
Changes only
Query by brand, product group, EAN or modification date – no daily full download needed.
JSON, XML, CSV
Key-based REST interface, plus exports for systems without an API connection.
Access for system partners on request. Request API access →
Your brand, your rules
- Your data remains your data.
- We only use images and copy to the agreed extent.
- Sales countries and sharing with retailers are governed by contract with you.
- You can correct or withdraw information at any time.
Frequently asked questions
Does Veriado compete with BIDEX?
No. BIDEX creates the industry's shared data language. Veriado is an independent provider delivering the technical and operational infrastructure that turns this data into digital reach, retailer connections and sales.
How BIDEX-compatible is Veriado?
We use the freely available BIDEX product group key and take over data from BikeData templates. There is no official partnership or certification.
Where does your product data come from?
From our own catalog, currently 303,394 products, built from direct manufacturer integrations as well as wholesaler and retailer data. Our infrastructure does not depend on the BIDEX product database.
Do we need to convert our data into a new format?
No. We work with what you have – Excel, CSV, XML, industry interfaces, spec sheets or your website.
What does the free analysis show?
How your brand appears online today: which models and variants are missing, where attributes are thin, where images or EANs are missing, which retailers offer your models and in which markets you are visible.
What does it cost?
The analysis is free. Preparation, distribution and reporting are priced by number of models, data quality, markets and system scope – as a one-time integration plus ongoing operation.
What do the figures mean?
We count products and offers live on our platforms: 7 SuperBike8 country sites (DE, ES, UK, US, IT, NL, PL) plus 2 Spofondo country sites (DE, ES), 9 platforms in 7 markets in total. The retailer directory covers listed stores – not the number of connected retailers receiving data from us.
Who is behind this?
Veriado operates the SuperBike8 and Spofondo price comparison platforms and builds software for specialist and online retail. The legal entity is Vieweger Software S.L.
Free analysis of your digital brand presence
Tell us your brand and your target markets. We'll show you how your brand appears online today – and discuss what an integration would concretely deliver.
Thank you – we've received your request.
We'll get back to you with the analysis of your brand and a meeting proposal.